Bakery.com & EggZack to change Baking Industry - kickoff at All Things Baking in Houston

Bakery.com and EggZack have partnered to help integrate the
baking supply chain drive more local sales to local bakeries.
EggZack CEO, Jon Zack is seen here with John Stricker, CEO of
Bakery.com, Sergio Caballero of FoodTools and Deb Blaylok of BEMA
celebrating the kick off.

Avoid the whipping post, whoop the competition, not yourself!

Nowadays, search engines are rewarding those who publish content
regularly. Meaning, the more you publish, and the more relevant
your content is to your business, the higher your business will
rank with search engines. This is a very important piece to your
marketing puzzle.

Sometimes, publishing content after a long day (or many long
days) of work can feel like being strapped to the whipping post.
How many lashings until you're done? But, posting regularly
online is what will drive your business to the top of search
engines. Make it fun! You can publish anything. Post pictures of
a recent event. Post information about a new product or service.
Your customers like to know what you're doing and all consumers
like to learn of a new place to eat or purchase from, locally.
Technology is making this easier and easier for us.

Turn your whipping post into a posting post; a place where
publishing information about your business isn't painful. Create
enjoyment when promoting your business online. It does take some
time and effort, but it really works! These tactics will increase
your visibility and direct more consumers to your business.

Post content and whoop the competition, not yourself!

The power of a hot shower!

In the aftermath of Super Storm Sandy, I was out of power, heat
and water at home for 7 days. The thing I missed the most was my
hot, morning shower. It's a part of my normal routine and psyche,
without it life felt weird, disorganized, NOT normal. It also got
me thinking about how a local business affects a person's normal
routine and how they could take advantage of customer routine.

We thrive on our own normalcy or routine so we can better cope
with the chaos that life throws at us. A local business can gain
a huge competitive advantage by becoming a part of that normalcy
by creating regular customers.

Regular customers may buy daily, weekly, monthly, or even
quarterly, the point is that they buy with someregularfrequency.
The key to gaining more regular customers is to identify what
products or services you provide that they can use regularly and
then focus on gaining their "regular" business with them. Good
communication is also key in attracting and keeping regular
customers. Providing them with special services or information is
also another way to make them want to become regular customers.

Regular customers are more loyal, less price sensitive and less
likely to shop elsewhere when your business is a part of their
normal.

The main reason customers become regulars is that you are making
their life easier or better, figure out how and you will have
more regular customers, and a healthier business.

Fun is good business!

Hello, my name is Valentine, and I was born in Eastern Europe
with four hands and a hidden extra-eye. Before I was one year
old, the communists robbed me of my extra-hands and were unable
to find my hidden eye. This eye gives me super-powers to fight
against the forces of evil, sadness and boredom. Instead of
searching for the robbers of my extra-hands, I joined the EggZack
team as product manager to build the most powerful weapon against
the horrible experience of nothingness.

WE MAKE IT FUN!

Perhaps I should back up and explain what I mean by fun.

I am not suggesting you turn your product into a joke (unless, of
course, your client is a joker).

I am simply suggesting to make changes that add a bit of fun into
the interactions or elements of a design.

I encourage you to create more enjoyable tools, graphics or
elements for your customers

Fun is not "silly. Fun is memorable.

The trick is knowing how much fun to add, where is the best to
add it, and when to recognize that you've gone too far.

I am sure that there is room for fun in a bank website and for
seriousness in a game website.

It is good to allow the users to personalize their experience and
help to remember what they to make it their own.

Inspirational video:

https://www.youtube.com/watch?v=2lXh2n0aPyw

PA Governor & Mayor Visits with EggZack

Pennsylvania Governor Tom Corbett and Bethlehem, PA Mayor John
Callahan paid a recent visit to Ben Franklin Tech Center and
spent some time with EggZack's Founder & CEO Jon Zack to
discuss tech start ups and entrepreneurship. The Governor and
Mayor are big supporters of the local tech scene in Behtlhem, PA.
The visit was sparked by Lehigh University's recent acheivement
of top 25 university in the US.

Hurricane Sandy & EggZack

EggZack.com has not had any issues related to Hurricane Sandy so
far. Our team has been affected personally yet with no power and
spotty internet access, we managed to keep things rolling
smoothly, thanks team!. Thanks to Lehigh University and Ben
Franklin Tech Center for getting our office's power back so fast.

It may take a while for everyone to get their power and daily
lives back, yet in the mean time if we can help anyone please
reach out to us.

Thanks

Jon Zack

EggZack selected to present at MADV PACT Venture Conference

EggZack is one of eight companies selected to present at the
prestigious Mid Atlantic Diamond Venture and Philadelphia
Alliance for Capital and Technology's Annual Venture
Conference. This event kicks off the Spring Capital Raise
season. EggZack's CEO Jon Zack said "We are really excited to
be a part of such a great event. The MADV provides great
support and guidance to start up and growth companies. They
have been and will continue to be a tremendous help to us."

Mid-Atlantic Diamond Ventures (MADV) is the region's only
year 'round venture forum program for early-stage technology
and life science firms. MADV provides coaching and
consultation on investor materials, business model, strategy
and more, and its steering committee is comprised of
successful, seasoned entrepreneurs, investors and senior
executive consultants. Their ultimate goal is to link
entrepreneurs with innovative, commercially viable
technologies to funding to grow their businesses. MADV is a
program of the Innovation and Entrepreneurship Institute at
Temple University's Fox School of Business -- a top 15
nationally ranked program in entrepreneurship. Visit MADV's
website at www.fox.temple.edu/madv

Greater Philadelphia Alliance for Capital and Technologies
(PACT)'s vision is to be a premier resource for emerging
growth companies in the information technology, clean
technology, and life sciences industries. We connect
emerging growth companies venture investors, professional
advisors, and technology-focused corporations to network,
develop relationships, pursue business opportunities, and
market and promote their businesses to foster growth and
innovation. PACT's mission is to create a strategic Hub for
the region's emerging growth companies in the information
technology, clean technology, and life sciences industries,
manifesting in a competitive edge for the Greater
Philadelphia region. Visit PACT's website at
www.philadelphiapact.com