Put your web pages on a diet

If you surf the Web on a mobile connection or wireless, a lot of
the times you'll find yourself staring at a web page that doesn't
do anything and doesn't tell you what is going on either. The
waiting spinner is only hypnotizing you without saying a word
about how long until the web page is loaded.What is the reason we
develop such obese web pages? Why do we want to stuff everything
on a single page instead of slicing each piece of information
into a separate web page, that is easier to find and read?Keeping
these questions in your mind the next time you update your
website:- It is not about what you can add, it is about what we
can take away - Usefulness beats consistency across browsers -
Load only what is needed - Strong titles beat a possible future
additionSimply said put your website on a diet!

We love Ben Franklin Tech Partners, here's why

EggZack was recently featured in the most recent Lehigh
University Alumni Magazine article featuring the Ben Franklin
Tech Center and Chad Paul, its CEO. We got top billing along side
Mike Gausling and one of his recent succeses Orasure. We love
this place - its done so much for us and here's another example
of this incredible community. Thanks Ben, Chad, Bob, Wayne, Laura
et al.

READ MORE here ->
http://www.nxtbook.com/nxtbooks/lehigh/alumni_2012fall/#/32

What character are you ... Bugs, Batman, Rango, Superman or YOU?

Last week I asked my colleagues to identify themselves with a
cartoon character and some of them obliged. It was very easy for
them to pick one. I think Bugs Bunny is the perfect character to
represent me because of his can-do attitude, snarkiness and big
smile. Nate is very well represented by Superman because he likes
taking on the big challenges. Valentin is represented by the
chameleon Rango because he can change to any color. And Kyle is
Batman, the strong silent crusader.

I know you have to adapt yourself for your customers. As I said
last week, some of them are white ships, others are black ships,
some of them are good, some of them are not as good as you
expected.

In your effort to keep all of your customers you might want to
consider one thing. DON'T ADAPT! BE YOURSELF! Let others find in
you a very strong character that appeals to them. People buy from
local businesses because of the "character" in them and running
them. They are buying from YOU.

Make your logo, your service, your product or your name one that
others want to be associated with. Make your business more about
you and your character!

Which Social Media is best for your business?

It's hard to believe Facebook has been around since 2004. Twitter
began in 2006. LinkedIn launched way back in 2003! The whole
social media and marketing conundrum is driving local businesses
bonkers. Which ones should I have? What do I do with it?

Social media is a powerful marketing tool. It further extends
everything you do into the public eye. For local businesses, it
reaches far more consumers than your sign out front. There are
one billion Facebook users. That's one seventh of the world's
population.

According to Harrison Painter, director of business development
for BLASTmedia, most companies view social media as either a
waste of time or the solution to their marketing problem. If it
is going to be a solution and worth your time, education and
commitment is the key. Here's something for you to look at as a
handy point of reference. CMO.com, along with SEO firm 97th
Floor, have created a chart showing which social networks are
best for various marketing goals.

http://mashable.com/2011/03/11/social-media-marketing-chart/

Restaurants & Family Services Top Local Search - How did you do?

Restaurants are still #1 when it comes to local search with the
biggest gainer being Family Services, up 164%. In fact across
multiple devices (cell phone, tablet) Restaurants are the most
saught after business locally.

Mobile local search is growing very rapidly and will conitnue to
have a major impact on consumers decision making.

Check out all fo the results at
http://searchengineland.com/yp-restaurants-remains-top-local-search-heading-medical-the-top-spending-ad-category-126699

What Are You Thankful For?

Amidst our daily lives rests certain occasions where we reflect
on ourselves, our current situation and how that compares to what
we really want in life. Thanksgiving is a wonderful time because
it is an entire day to bask in our thanks for what we have, now,
that is important to us: family, friends, FOOD, shelter and
everything that allows us to be who we are.

What are you thankful for? I believe all of us have something
that brings us happiness. To me, being thankful is truly
appreciating the existence of whatever it is that makes you
happy; without it, your life would be less joyful. Identify these
things and think about what it would be like without it. We all
have plenty to be thankful for.

We, at EggZack, would like to say "Happy Thanksgiving". We hope
your day (and stomach) is filled with delicious food and all the
people and things that are most important to you.

What kind of sheep are your customers?

Recently we spoke about how you can make business fun and it
appears that many people like this subject.

While running a business, you face different types of people and
situations which can sometimes be no fun!

Dealing with all fo the types of customers reminds me of an old
joke.

There is a joke about a shepherd.

A TV reporter who came to visit him and asked:

- Hello mister shepherd. Nice sheeps!

- Thank you, mister stick with cord!

- They look good! Which one is good for milk?

- The white sheeps!

- What about the black sheeps?

- They are good for milk, too!

- And the wool, Which one is good for wool?

- The white sheeps!

- What about the black sheeps?

- They are good for wool, too!

- And for the meat?

- The white sheeps!

- What about the black sheeps?

- They are good for meat, too!

- Well, you allways speak first about the white sheeps. Why?

- Well, the white sheeps are mine.

- What about the black sheeps?

- They are mine, too!

Point of this joke is that you have different types of customers,
good customers and no so good customers too, yet they are all
your customers.They all matter so try to realize they are
different adn anticipate theri diffrences, it will help you enjoy
the ride. Hold on to them for as long as you possibly can!